We've always been about fresh produce. Founder Frank Canepa (our Grandfather) opened the store as a produce market in 1929. He insisted on picking out the produce himself. Today, owner David Canepa and produce manager Kevin Dossett continue that tradition. We are the first buyers at the produce market each buying day to ensure we get first pick. Local, farm direct, organic, and conventional all find a home in our produce department. Quality and freshness are of utmost importance. Now, more than ever, we strive to support the local farmer whenever possible. Our goal is from the farm to our store in the same day.

Mill Valley Market Farm Produce

Here at the Mill Valley Market our commitment to local, farm direct, organic produce goes a step further than most. We believe very strongly in local, organically produced fruits and vegetables, so strongly in fact that we have an organic farm of our own. Formerly known as Farmer Jim's Produce, named for Jim Canepa, Mill Valley Market Farm is a 4 acre organic mixed fruit and vegetable farm in Glen Ellen. Mill Valley Market Farm isowned and operated by the Canepa family, and we are committed to providing you, our customers, the highest quality produce around. Please look for our logo on products in our produce department including tomatoes, basil, melons, cucumbers and much more. Click here to visit the Mill Valley Market Farm page on our website for additional information.

"Farm Direct" Produce From Small Local Farms:

Look for "Farm Direct" sings in our produce department, in addition to Mill Valley Market Farm produce, we also receive produce from the following small farms:

  • Bloomfield Farms
  • Green Gulch Farms
  • Cal O
  • Sunny Valley
  • Givens
  • Fitzgerald Farms
New Arrivals Farm Fresh Produce

Our goal is from the farm
to our market in the same day